THE DENTISTRY COLLECTIVE

Integrated Marketing Strategy

The Dentistry Collective was rebranded in 2019 to offer an exceptional dental experience in a serene environment. While the dental industry is competitive, this dental office breaks through the noise by providing comprehensive care with transparent information.

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In order to increase business growth, The Dentistry Collective needed to define its target audience and develop an authentic approach to communication. This adaptability will better resonate with the target audiences by empathizing with core needs, motivations, and pain points.  

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Key Objective:

Increase leads (new patients) to 125 per month (30%) within 12 months through omnichannel tactical implementation and internal referrals.

Strategy:

• Define the target audience, brand positioning, creative direction, and messaging. 

• Leverage the main message, The Dental Visit Redefined.

• Execute using a variety of mediums​.

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Execution:

• Establish credibility, trust, and become an industry expert in a saturated San Diego market through the following tactics: digital advertising, organic social media, SEO, direct response, reputation management, public relations, radio, and community involvement.

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Results:

• Increased leads by 29% YOY in Q1.

• Amplified the brand's voice with a strategic Monday Motivation campaign through radio and social media.

• Effectively allocated an annual budget of $200K towards media channels that were appropriate for the business along with pivoting costs depending on business flow.